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How to Certify Your Direct Mail Campaign is on Deadline and Within Budget

For direct marketers, their main purpose is the same as ever: Production of timely, cost-effective and targeted direct mail that will deliver results. Here are a few reminders of how best to achieve that goal.

1. Only use the top direct mailing company: It is very important to ensure the success of direct marketing campaigns. Need to find a mailing house that can provide direct marketing services full to customers – one that can, if necessary, set up and maintain a client database, extract data for mailing lists, and of course, adjust all elements of mailing including data capture and order fulfillment even of the order customer.

2. Be selective when choosing their direct mailing house must have a proven track record and a wealth of satisfied customers willing to provide them with excellent references and testimonials. It is probably wise to use a mailing house that has been operating for several years to ensure stability.

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3. Compare the mailing house before deciding on one -sometimes regulars by mailing houses that do not provide them with a consistently high standard of customer service – the source and swapping to a new mailing company seem like hard work.

4. If you want to keep costs down in the mailing then you need to know your postal choice – again-either direct mailing house will be able to advise you – a letter from more than 4000 pieces can be sent out by Royal Mail services – 'Mailsort', save up to 25 % on the cost of postage. A professional direct marketing mailing houses will be able to tell you about all the latest offers in the market from the Royal Mail and many of its competitors.